Marketing Director
Location: London
As a Marketing Director at Sokin, you will lead a talented marketing team to drive our brand strategy, maximise market reach, and optimise customer engagement. You will play a crucial part in crafting and executing marketing initiatives that align with business objectives and deliver measurable results. Your expertise in strategic planning, digital marketing, and team leadership will be key in elevating our brand presence and fostering a culture of innovation.
About Us
We are a pioneering company in the B2B financial services sector, committed to transforming global payments and receivables for businesses around the world. Our mission is to facilitate seamless cross-border transactions that are faster, cheaper, and more transparent, offering the best wholesale exchange rates.
We offer cutting-edge solutions that enable businesses to hold, send, receive, and exchange over 75 currencies through a single access point. Our rapidly expanding client base spans various industries, including sports, entertainment, logistics, and travel. We aspire to maintain our growth trajectory and seek dynamic individuals to join us in achieving our ambitious goals.
Key Responsibilities
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Strategic Leadership
- Develop and execute a comprehensive marketing strategy that drives brand awareness and business growth.
- Oversee market research activities to identify trends, opportunities, and competitive insights.
- Align marketing strategies with business objectives, focusing on customer acquisition and retention.
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Team Management
- Lead, mentor, and inspire a high-performing marketing team, fostering a culture of innovation and creativity.
- Set clear performance goals and provide regular feedback to support professional development.
- Promote collaboration across departments to ensure coherent brand messaging and communication.
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Marketing Campaigns and Ongoing Demand Generation
- Oversee digital marketing efforts, including SEO, content marketing, social media, and paid advertising.
- Work with Product Marketing Managers to amplify product led campaigns across key channels
- Measure and analyse campaign performance, using data-driven insights to refine marketing strategies.
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Budget Management
- Manage the marketing budget, ensuring effective allocation of resources to maximise return on investment.
- Provide regular financial reports and updates to senior management.
Required Qualifications and Experience
- Bachelor’s degree in Marketing, Business Administration, or related field.
- Experience within financial services, ideally payments or banking.
- 10+ years of experience in marketing, with at least 5 years in a leadership role.
- Proven track record of developing and executing successful marketing strategies.
- Strong understanding of digital marketing, branding, and customer engagement.
- Excellent leadership and team management skills.
- Outstanding communication and presentation skills.
Benefits
- 28 days annual leave (not including public holidays)
- Birthday Leave
- Private Medical Insurance
- Hybrid working
Please note, candidates will need to have the right to work in the jurisdiction that they are looking to work in.
We are an equal opportunities employer committed to creating an inclusive work environment. As a growing global startup, we value agility and flexibility in our working culture. If you require any accommodations during the recruitment process, please let us know.
- Department
- Marketing & PR
- Locations
- London
- Remote status
- Hybrid Remote
London
Workplace, Culture & Diversity
Sokin’s company culture is a vibrant blend of diversity and inclusivity. We're a dynamic team on a mission to revolutionise international payments. At Sokin, we believe in fostering a warm, welcoming, and inclusive environment where everyone feels valued and empowered to contribute their unique perspectives. We are committed to creating a workplace where everyone can thrive and reach their full potential. Our culture is built on our employees’ collaboration, innovation, and a shared passion for making a positive impact on the world of international payments.
Join us and become part of a dynamic team that's shaping the future of payments. If you're passionate about payments and our driven cause, and enjoy working in a collaborative environment, we'd love to have you join us on this exciting journey.
Marketing Director
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