About Us

Sokin is a next-generation B2B financial services provider, enabling businesses to make and

receive global payments with greater speed, lower cost, and total transparency.

Our mission is simple: we’re simplifying global business — so businesses thrive wherever

they choose to grow. We deliver services across:

 Global payments and receivables

 Foreign Exchange (FX)

 Treasury management

 Finance reconciliations

We are rapidly expanding, with established presence in EMEA, APAC, and North America.

Backed by a strong global infrastructure and industry-leading partners, we are redefining how

businesses move money worldwide.

Our clients span industries from sports and entertainment to logistics and travel, and our

community is growing fast. As we continue to scale, we’re building a team of exceptional

people who share our ambition to transform the future of global payments

About the Role:

Sokin is looking for a strategic, hands-on Head of Web and Search Experience to own and optimize our

global web presence. You will be responsible for managing and improving our websites

across markets - building high-performing landing pages, driving organic growth through

SEO and ensuring every digital touchpoint is fast, functional and conversion-focused.

This role will collaborate closely with the wider marketing function including product

marketing, design, content, demand generation and regional teams to deliver localized, data-

driven experiences that align with business goals and support growth campaigns. The ideal

candidate has 4-6 years of experience in website management, deep knowledge of SEO and

analytics tools and a proven ability to translate insights into measurable performance

improvements.

Key Responsibilities

Website Management & Development

· Develop and own the website roadmap, aligning with marketing, sales and business goals.

· Manage end-to-end website operations, including content updates, landing page creation

and new feature rollouts.

· Work within CMS platforms (WordPress, Webflow) to build, update and optimize site

content at speed.

· Oversee hosting, domain and technical integrations; troubleshoot issues such as broken

links, errors, and downtime.

· Collaborate with designers, developers and external agencies to execute redesigns,

improvements and new projects.

Performance, Analytics & Optimization

· Set up and maintain analytics tools (Google Analytics, GA4, Tag Manager, Search Console,

Microsoft Clarity, Crazy Egg, Hotjar, Heap).

· Track KPIs: traffic, rankings, conversions, bounce rates and page performance.

· Run heatmaps, A/B testing and CRO experiments to enhance user experience (UX) and

conversion rates.

· Provide regular performance reports with actionable insights to marketing, product and

leadership teams.

· Continuously test, measure and refine strategies to drive lead generation and revenue.

Regionalization & Localization

· Manage the build of regionalized websites across multiple countries and markets, ensuring

localized content, SEO alignment and compliance with local regulations.

· Partner with regional marketing teams to adapt messaging, optimize for local search engines

and ensure cultural relevance.

· Implement scalable processes for website localization to support global expansion.

SEO Strategy & Execution

· Develop and implement on-page, off-page and technical SEO strategies to increase organic

visibility.

· Conduct keyword research, competitor analysis and site audits to identify growth

opportunities.

· Optimize metadata, headers, structured data, site speed, internal linking and content for

ranking improvements.

· Build and manage backlink acquisition strategies using SEO tools (Ahrefs, SEMrush, Moz,

Screaming Frog).

· Stay ahead of Google algorithm updates, LLM’s and industry best practices

Security & Compliance

· Implement and monitor website security protocols, firewalls and audits.

· Ensure compliance with GDPR and other data protection regulations.

Respond to and resolve security incidents in a timely manner.

Requirements

· Bachelor’s degree in Marketing, Digital Media, Computer Science or a related field.

· 6 years of proven experience managing websites and SEO in a B2B environment.

· Proficiency with CMS platforms and other related tools (WordPress, Webflow, Calendly,

Zapier, Typeform)

· Knowledge of SEO tools (Ahrefs, SEMrush, Screaming Frog, Moz) and analytics platforms

(Google Analytics, GA4, Google Tag Manager, Search Console).

· Familiarity with HTML, CSS, and JavaScript basics (enough to make small technical edits).

· Strong understanding of CRO, UX best practices and multi-market website management.

· Excellent project management, stakeholder management and communication skills.

· Analytical mindset with the ability to translate data into actionable growth strategies

Please note, candidates will need to have the right to work in the jurisdiction that they are looking to work in.

Sokin is an equal opportunities employer and committed to maintaining an inclusive work environment. As a growing global startup with bases across multiple countries, we were established on and continue to promote an agile, flexible working culture. Please reach out to discuss any accommodations you may require during the recruitment process.